Branding Projects
Be it events or programs, I have designed and implemented many brands that are used by The Right Place team. With thousands of attendees and interactions each year, these brands have an established connection to many in the region.
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Economic Outlook
Economic Outlook
The Economic Outlook Logo was designed to inspire a sense of trust and traditional business values. At this event, important economic forecasts are shared by respected industry professionals and I believe this brand embodies that purpose.
Motion graphic made for the celebration of 50,000 jobs
50K Jobs Motion Graphic for Slideshow_trimmed.mp4Rapid Roots
Rapid Roots
Designed to accelerate familiarity with the community and build network connections, Rapid Roots is a guided cohort that explores the history, culture, and people of West Michigan. The design of this logo is meant to symbolize the roots the cohort members will establish while going through the program. The events during the cohort are designed to be fun and engaging and I wanted to encapsulate that in both the logo mark and the color palette with a fresh and fun style.
Supply Chain Management Conference
Supply Chain Management Conference
The Supply Chain Management Conference is an event that brings together manufacturing and supply chain professionals to learn about future trends, emerging technologies in manufacturing, and navigating the future of their industry. This brand features an organized and structured logo as well as a blue heavy palette which pays homage to the blue-collar nature of the manufacturing industry.
Place Matters Summit
Place Matters Summit
The Place Matters Summit gathers community leaders from various sectors including local government, business, non-profit, and association industries to engage in meaningful discussions, gain valuable insights, and be inspired to take proactive steps in nurturing vibrant communities and neighborhoods. This brand was developed with vibrant and welcoming communities in mind and features a bright color palette and bold typeface to help the logo balance with the accompanying graphics.
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